The 2003 Mustang SVT Cobra arrived at a moment when Ford’s performance image risked falling behind both domestic rivals and a ...

The 2003 Mustang SVT Cobra arrived at a time when Ford’s performance image was under pressure, but it quickly became a ...

Ford is changing the way it develops vehicles, relying increasingly on advanced digital simulators instead of traditional ...

Shelby American is leaning hard into performance pickups. The company’s latest F-150 celebrates the 60th anniversary of ...

Ford has always raced against the clock and against expectations. In 1901, long before he became a household name, Henry Ford took a car he built himself and called "Sweepstakes" into a race against ...

Charlotte, N.C. — The stars were out at the Ford Performance Season Launch in Charlotte this week. Fifty racing luminaries from Red Bull Formula One driver Sergio Perez to NASCAR champ Ryan Blaney to ...

CHARLOTTE, N.C. — A perfect depiction of how far Ford’s ingenuity and innovation stretches can be seen in its car lineup at Ford Performance’s 2025 season launch party in Charlotte. An array of ...

“This is not a marketing exercise,” general manager Will Ford says. Ford Performance is being rebranded as Ford Racing as the Blue Oval aims to emphasize the connection between its many racing ...

Ford is ditching the Performance branding and simplifying its message. Starting in 2026, the automaker’s global motorsport division will operate under a newly revived name: Ford Racing. The ...

Ford is launching a new marketing campaign called “Every Ground Is Our Proving Ground.” The campaign highlights how learnings from racing are applied to its consumer vehicles. A series of short ...