Lead follow-up is where most sales opportunities are made or lost. Follow-up isn’t just about sending a series of emails; it’s about creating a conversation, building trust and offering genuine value.

A follow-up email is a message sent to provide clarification on a previous in-person, telephonic, or online dialogue. Follow-up emails are used frequently to share extra detail or insight gleaned ...

I survey every client when they complete a campaign with my business, PostcardMania. I always want to know what we’re doing well and what we can improve. Recently, we added a new question to that ...

Hosting an open house is exciting, but the real opportunity comes after the last guest leaves. A well-timed open house follow-up email is often what turns a quick conversation at the door into a real ...