A new focus group of voters in North Carolina suggests President Donald Trump is having trouble with swing voters in ...

Focus groups are small-group meetings that give employees an opportunity to interact with a manager, human resources staff member or workplace expert about workplace conditions, company leadership and ...

Advertising costs money. Before spending your hard-earned dollars on advertising time, you can test ads on focus groups. These small gatherings of 10 to 15 people can give feedback that may cause you ...

Margaret Talev looks at a group of Trump voters who supported the Democratic candidates in the New Jersey and Virginia gubernatorial races in 2025. The focus groups were produced by Syracuse ...

Focus groups are a fast and effective way to elicit information and perspectives from a variety of key informants simultaneously. In public health, it is often a standard research methodology that is ...

Frost Center coordinates college-wide survey and focus group research. The administration of surveys and focus groups at Hope College has increased significantly in recent years. In response to this ...

Pew Research Center designed this focus group and interview-based study to better understand Asian Americans’ diverse perspectives on the intersection of religious identity and ethnic culture. The ...

I recently dusted off my focus-group–moderator shoes in order to run a few sessions on behalf of a big client. As I was preparing, I found myself jotting down a quick script with ground rules to help ...

Pew Research Center worked with PSB Insights to conduct four live, online focus groups with a total of 16 U.S. 13- to 17-year-olds. The focus groups were conducted online Jan. 12-13, 2022. The ...

Focus groups are, in my opinion, an unfocused approach to marketing, sales and product development. The groups are an exercise in pseudoscience, not an example of the scientific method, because no ...