Visit Florida’s CMO Brett Laiken takes his cues from lifestyle brands rather than rivals when it comes to positioning the ...

Travel forecasting company Tourism Economics had originally predicted a 9% increase nationally in international visitors for ...

One of Gov. Ron DeSantis’ closest lieutenants will be taking over Florida’s tourist marketing arm as President Trump’s policies are causing many Canadian and other visitors to stay away, rattling the ...

Florida’s official tourism website has quietly stripped away all LGBTQ+ travel resources, eliminating guides to queer-friendly neighborhoods, events and businesses without any public announcement or ...

The number of international visitors to Florida declined during the first quarter of 2025 when compared to the same period in 2024, while U.S. travelers continued to bolster the state’s tourist total, ...

TALLAHASSEE — U.S. travelers continue to bolster Florida’s tourism industry, while the state hopes to make up for a decline in Canadian visitors by drawing people from other countries. Visit Florida ...

The Florida House of Representatives has advanced two bills, HB 1221 and HB 7033, that threaten to dismantle the very foundation of Florida's economic powerhouse: the tourism industry. These bills ...

TALLAHASSEE, Fla. (CBS12) — Governor Ron DeSantis announced his recommendation of Bryan Griffin as the next VISIT Florida President and CEO. Griffin currently serves as the Communications Director in ...

WLRN has partnered with PolitiFact to fact-check Florida politicians. The Pulitzer Prize-winning team seeks to present the true facts, unaffected by agenda or biases. (2250x1050, AR: 2.142857142857143 ...