Fender's American Acoustasonic Jazzmaster adds in an Acoustasonic Shawbucker for an even more versatile acoustic / electric hybrid guitar. This sound demo was recorded directly through a Line6 Helix ...

On May 9, Fender launched Fender Play 1:1, a brand new offering set to go live through the Fender Play app. Fender Play 1:1 offers one-on-one music lessons with experienced, approved instructors. The ...

If you ask Ethan Kaplan, chief product officer of digital at Fender, about the death of the electric guitar, he gets a bit incredulous. And it's easy to understand why. As he's quick to point out, ...

Forbes contributors publish independent expert analyses and insights. Andy Robertson reports on technology & digital play. Technology has come into its own in many ways to help us make the most of ...

Fender Play is a new online learning tool from the legendary American guitar company. I spent a month using it to improve my skills. It's a great program of instruction, but it might not be for ...

Being socially separated from the world could be a great time to learn how to play the guitar. Thanks to Fender, you can get lessons for free without ever leaving your home. The California based ...

When the coronavirus pandemic hit, it was no surprise that concerts and music festivals were among the first things to get cancelled or postponed. Now, digital DJ sets, virtual live music events and ...

TALES FROM NERDVILLE by Joe Bonamassa TOOLS OF THE TRADE, PART 4 For the last few columns, Joe Bonamassa has been demoing a variety of his favorite vintage guitars and discussing each instrument’s ...

Despite the turmoil COVID-19 has caused for the retail industry, brands across many categories have found innovative ways to stay connected to their communities and continue to generate business ...

No one tell Mac DeMarco, but Kevin Shields’ guitar pedal is once again available for purchase. In June, Fender released the My Bloody Valentine maestro’s Shields Blender pedal, which instantly sold ...