The false lash market has increasingly prioritized convenience and fleeting aesthetics over comfort, wearability, and long-term lash health. Addressing this industry shift, Jetzi introduces a new ...

There are so many different ways to wear fake eyelashes – so which is the best? Well, it really depends on your personal style and makeup preferences. If you’re a makeup expert, you will probably wear ...

Fake eyelashes can instantly transform your look, making your eyes appear larger, fuller, and more expressive. From celebrities on the red carpet to everyday users, many rely on them for special ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Magnetic eyelashes are my product of choice, whether it’s using the ones that adhere with magnetic ...

Applying false eyelashes has been a beloved cosmetic ritual for many women since the early 20th century. In 1916, Canadian film director and inventor Thomas William Hammond is credited with the ...

What is the trick to putting on false eyelashes? Whether you’re a self-proclaimed beauty expert or prefer the natural look, everyone agrees that applying false eyelashes is intimidating. It’s ironic ...

Beauty bloggers make everything look easy, even when they're styling out some makeup technique that would be totally fiddly for the common person — like applying fake eyelashes, they always seem to do ...

While it can be intimidating, applying fake lashes isn't as hard as you might think. It'll be even easier if you keep these tips in mind! To start, use an eyelash curler to lift your natural lash and ...

Which false eyelashes are best? It’s always the smallest details that help to sell a transformation and even something as minor as a false eyelash can make or break an entire look. There are a ...

Kristi Noem isn't the worst offender when it comes to Mar-A-Lago face, but she does typically wear heavy, full-coverage makeup. And while there's nothing wrong with a glam look on paper, it's hard not ...