NEW YORK — If you use Facebook, the specific ads you see have been based mostly on what you do on Facebook — your profile information, status updates, likes and ...

Running Facebook ads can be challenging, especially when you want higher returns on your ad spend. The good news is that ...

The lasting brands think long term. If your Facebook ads aren’t working, it’s not the platform, it’s the strategy; real results come from creativity, clarity and consistency, so keep going!

You can take a few basic steps to significantly limit how Facebook targets ads. That doesn’t mean no ads, but it will mean less eerily specific ones. WSJ Personal Tech Columnist Geoffrey A ...