NEW YORK: If you use Facebook, the specific ads you see have been based mostly on what you do on Facebook — your profile information, status updates, likes and ...

NEW YORK — If you use Facebook, the specific ads you see have been based mostly on what you do on Facebook — your profile information, status updates, likes and ...

In today’s competitive digital advertising world, data is everything. Facebook continues to be a primary driver of performance campaigns.

Running Facebook ads can be challenging, especially when you want higher returns on your ad spend. The good news is that ...

You can take a few basic steps to significantly limit how Facebook targets ads. That doesn’t mean no ads, but it will mean less eerily specific ones. WSJ Personal Tech Columnist Geoffrey A ...

The lasting brands think long term. If your Facebook ads aren’t working, it’s not the platform, it’s the strategy; real results come from creativity, clarity and consistency, so keep going!