Attention is not always a good thing. (Just ask Barbra Streisand.) But attention that is not “good” isn’t automatically “bad,” either, according to Matthew Cottle, ad effectiveness leader at NIQ. This ...
If you don’t know your “gaze path” from your saliency rating, it might be time to sharpen up on attention metrics, especially if you have a movie or series to promote. AI-driven eye-tracking tech is ...
Integral Ad Science, a leading global media measurement and optimisation platform, today (January 4th, 2024) announced the general availability of its Quality Attention™ measurement product, the first ...
Human eye. Image by troncap (CC BY 4.0) Human eye. Image by troncap (CC BY 4.0) Apple recently released its IOS 18 update, which includes new accessibility features, including advanced eye-tracking ...
NEW YORK and LONDON and BERLIN, June 25, 2024 (GLOBE NEWSWIRE) -- eye square, a leading provider of market and media research solutions based in New York, London, and Berlin, today announced that its ...
Google could be planning to re-enter the competition with its Android XR platform and a partnership with Samsung on a new ...
Rather than looking at one particular data signal, attention metrics include a variety of data points, which are fed into a machine-learning model to predict the likelihood that a given media ...
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