Pharmaceutical market research analysis (PMRA) can validate a product's potential reach and market penetration capabilities. Investors use it to put a value on drug-making companies and their product ...

A market analysis is critical to a business plan. It helps you understand the buying habits of your target market. Many, or all, of the products featured on this page are from our advertising partners ...

Advertising analysis, a specialized form of market research, has become increasingly common as the costs of promotion have escalated. Because any mistake can be costly, analysis is done at every stage ...

LONDON--(BUSINESS WIRE)--According to the latest market study released by Technavio, the global commodity plastic market is expected to grow at a CAGR of close to 6% during the forecast period. This ...

Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.

Data-driven decision-making (DDDM) is just a fancy term for making intelligent decisions based on what your data is telling you. Modern market research combines DDDM with advanced technology to ...

Customer loyalty is in jeopardy every time a prospect or customer comes into contact with a company. Each contact, or "moment of truth," is an opportunity to strengthen - or weaken - customer loyalty.

Chase is the CEO of ProAI, an AI-powered platform providing customized tools and advisory to help businesses start, fund and scale. In an increasingly dynamic business landscape, leveraging insightful ...

Fundamental analysis is a method used to evaluate the intrinsic value of a financial asset, such as a stock, bond, or currency. This analysis involves examining various economic, financial, and ...

Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research. The ...

LONDON--(BUSINESS WIRE)--According to the latest market study released by Technavio, the global household water purifier filter market is expected to grow at a CAGR of more than 24% during the ...