From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

If there's anything that small-business owners have no patience for, it's a mystery. They know their primary objective for their product or service is to "get noticed." They've been reading and ...

Click to share on Facebook (Opens in new window) Click to email a link to a friend (Opens in new window) Click to print (Opens in new window) Click to share on X (Opens in new window) More than 2,000 ...

If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

Anyone who’s shed a tear (or a thousand) during Sarah McLachlan’s ASPCA commercial knows that as much as we might like to think of ourselves as purely logical beings, we’re often driven by our ...

In the ever-evolving marketing landscape, where attention spans are short and competition is fierce, one element remains timeless: persuasion. From traditional billboards to TikTok ads, the ability to ...

In preparation for a symposium about teaching writing in the post-truth era, I encountered a little book by one of the symposium participants, Bruce McComiskey. Post-Truth Rhetoric and Composition is ...