(Bloomberg) -- Direct Line Insurance Group Plc shares surged as much as 39% after the insurer rejected a £3.3 billion ($4.2 billion) takeover bid from Aviva Plc, the second suitor it’s rebuffed this ...

Direct Line was founded in 1985 by Peter Wood and Martin Long as a personal lines insurance company that operated with a model of direct-only sales. In the early days the business became synonymous ...

You’re probably familiar with Direct Line offerings for general insurance, such as car and home. But this large UK insurer, established in 1985, provides business insurance too. Its business ...

Following the story of a potential acquisition of Direct Line, Aviva has officially announced a cash and share offer that consists of 0.2867 new Aviva shares, GBX 129.7 in cash per Direct Line share, ...

Aviva and Direct Line Group have agreed a sweetened cash, shares and dividends deal that will see Aviva acquire its rival and capture more than a fifth of the combined UK motor insurance market. The ...