This story is part of a series on the current progression in Regenerative Medicine. This piece is part of a series dedicated to the eye and improvements in restoring vision. In 1999, I defined ...

The psychology of color—and its power of persuasion—are critical aspects in marketing, where competition is steep and both consumer attention and product cycles are short. New research on color theory ...

A common-sense assumption concerning visual perception states that brightness and darkness cannot coexist at a given spatial location. One corollary of this assumption is that achromatic colors, or ...

Color psychology explores how colors impact human emotions, behaviors, and perceptions. It encompasses a broad scope, from understanding fundamental visual responses to examining cultural and societal ...

Typically, to improve one’s eyesight, we look to tools like corrective lenses or laser eye surgery to improve optical performance. However, [Casey Connor 2] came across another method, that uses light ...

Scientists at the University of California, Berkeley have developed a technology that can directly stimulate individual photoreceptor cells in the human retina, allowing people to perceive colors that ...