Discover how companies boost profits through first, second, and third-degree price discrimination strategies, targeting ...

Prices that deviate from the expected light up our brains in differeent ways depending on if they are too high or oddly low. A new neuromarketing study reveals consumers have dedicated neural circuits ...

Pricing strategists are navigating the possibility that input costs, the economy and consumer behavior may all shift drastically. By Sarah Kessler As companies scramble to respond to President Trump’s ...

Panelists discuss how biosimilar manufacturers offer both high-wholesale acquisition cost (WAC) and low-WAC product versions to navigate complex reimbursement landscapes, sharing their experiences ...

The current business world is becoming increasingly competitive, with industries being flooded by businesses offering similar products and services to consumers. Pricing is one of the strongest tools ...