Design thinking is playing an increasingly significant role in the business world. Companies doing some of the most innovative work, such as Apple, Amazon, and Google, use this approach to help solve ...

The high-touch, enterprise sales process needs a lesson from design thinking: Align yourself around your customer’s journey, and develop tools and training that create a more consultative experience ...

Design thinking, by nature, cuts out guessing as much as possible. By observing people and paying attention to exactly what they desire right now, you can create products and services based on that ...

The phases of design thinking aren’t a linear sequence of events. You might find yourself returning to phases multiple times throughout a project. The phases of design thinking are designed to be ...

Hospitals, airlines, retail, newspapers—every industry has been affected by the myriad advancements in technology in recent years. Developments like artificial intelligence and promising applications ...

Building a customer-centric future is more important now than ever. Agile CX designs that can keep up with changing customer preferences are essential. The race to customer experience (CX) excellence ...

The Institute of Management Accountants released a pair of reports on how accountants can use design thinking and creative problem-solving to find innovative ways to address issues in their ...

In "The Achievement Habit," Stanford engineering professor Bernard Roth explains how design thinking can help you get to the root of any problem — and solve it.

Design thinking is, at its core, a process of empathizing with the user. The methodology has been successfully used in many industries to drive human-centred innovation, resulting in the creation of ...