NumberEight, a leading identity platform for AI-based behavioural intelligence, is proud to announce the release of its demographic-targeting product. By leveraging cutting-edge AI technology and ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...

"HVAs," an increasingly popular new acronym being used by marketers and agencies to describe methods of targeting only "high value audiences" via various identity-based data schemes, appears to ...

In what may be the most compelling argument yet to finally end the ad industry’s long-held practice of targeting media audiences based on their demographic composition, Vice Media Group Wednesday made ...