This article is the third part in a series of posts on measuring what matters in organizations: the shift from outputs to outcomes. As a result of epochal shift of power in the marketplace from seller ...

Let's go back to something basic: what's the difference between output and outcome? This is a simple yet complex question. Some might say it is just a matter of semantics but I say the differences ...

Ask your team what matters most in business, and you will get a clear answer: outcomes, not outputs. We asked thousands of knowledge workers in the United States and Europe for their view on the ...

“Developer productivity” can be an emotive, and occasionally misunderstood term. It is not the output of individuals that we are seeking to understand, but the effectiveness of the development system ...

It’s all too easy to get caught in the web of metrics, algorithm updates, and new SERP features. But what if we’re chasing shadows? The real purpose and benefit of SEO isn’t just increasing pageviews ...

A road is judged not just by how many potholes it has, but whether its design helps vehicles avoid inconvenient turns and how safe it makes for pedestrians to walk. In other words, design not just ...

As the new year approaches, here's one resolution that will pay you back big time if you stick with it through 2017. Don’t confuse project outcomes with business outcomes. It’s amazing how many really ...