Healthcare’s financial landscape has changed, and the old ways of managing data no longer serve today’s revenue cycle demands. Static monthly reports and backward-looking summaries can’t keep pace ...

For marketers today, the traditional playbook isn’t cutting it anymore. Clients expect marketers to deliver hard business outcomes – and fast. With AI reshaping creative and media workflows, finance ...

When it comes to performance branding, data analytics and creativity are no longer separate entities, but intertwined forces that drive success. The rise of AI and performance-driven marketing has ...

Data becomes useful when it has context. Knowing you made $2 million this year is just a number until you compare it to $1.5 million last year or $3 million the year before. Add in a competitor's ...

More than four in five marketers are shifting away from traditional marketing approaches in favor of performance marketing strategies and leveraging intelligence and data insights to inform decision ...

There is now broad consensus that data-driven decision-making is essential to success in today’s highly competitive manufacturing environment. Customers’ price-consciousness, combined with demands for ...

Optimizing routes requires data that many fleets are already collecting. Here's how one fleet overhauled its routing strategy with a data-driven solution. After implementing a route optimization ...

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Branded Content by AWS | Formula 1 and AWS are driving innovation on and off the track. Today, AWS technology powers F1’s data-driven performance—from real-time race strategies to advanced insights.