Imagine a world where your digital devices know you almost as well as your closest friends do. They anticipate your needs, adapt to your preferences, and offer experiences that feel uniquely yours.

From engraved dials to one-of-a-kind complications, custom watches are redefining the luxury market and reshaping the ...

Personalization has become one of the most influential forces in today’s consumer marketplace. Across industries, people are increasingly drawn to products and services that reflect their identity, ...

AI’s impact on e-commerce innovation cannot be reduced to faster models or smarter code. The decisive shift is organizational ...

No industry is immune to the AI revolution, but how are brands using this technology to make consumer experiences better? AI was a buzzword in 2024, with nearly $314 billion worth of investment, but I ...

Traditionally the CPG industry was defined by standardized products and a broad appeal but consumer expectations are shifting in a way that demands a more personal approach. One size fits all doesn’t ...

Apple's most important and anticipated update is now live for users, as iOS 18 is now available for all to download and install to get the latest experiences on iPhones. Users who have eligible ...

Brianne Baggetta, President & CEO, The Mailworks and Jonathan Downing, Chief Technology Officer, Impact Personalization is no longer a perk for consumers and B2B buyers—it’s an expectation. Along with ...

The range of possibilities around customization and personalization of messaging–in many kinds of consumer-facing communications, including on packaging–has increased substantially in recent years.