Consumerism has reached a new level, where expectations of choice and service aren't coupled with expectations of high prices. The high street had become become saturated with choice and price wars ...

Today's organisation is a complicated place. It may have many tools and services to help employees, but these frequently add unnecessary bureaucracy and processes layers. Processes, in particular, are ...

In the dynamic realm of marketing, the allure of the ‘Shiny New Thing’ is an ever-present challenge for individuals seeking to remain relevant and competitive. In the pursuit of innovation, many ...

Five golden rules to effectively balance personalisation and customer protection. From AI-enabled chatbots to ads based on individuals’ search or social media activities, digital data offer novel ways ...

Celebrities often have the star power to work directly with brands to release or at least request production of an exclusive piece, often loudly expressing their personality in the process. Richard ...

Siloed and 'locked-in' traditional payroll systems and departments don't align with modern integrated and data-conscious businesses. Moreover, layers of granular software customisations limit the ...

Mass customisation is a production process that combines elements of mass production with those of bespoke tailoring. Products are adapted to meet a customer's individual needs, so no two items are ...