Last year at Google Marketing Live, Google said it would be unifying custom affinity and custom intent audiences under a custom audience option. Custom audiences are available now in Google Ads for ...

Just three weeks after Facebook formally launched Custom Audience ads that can target people by lists of email addresses or phone numbers, TechCrunch has attained the first reports on their ...

The typical question of a person approaching Facebook advertising is: What audience maximizes my profit? The answer is: “the audience you tested and converted profitably”. However, there are some ...

Google has combined their custom affinity and custom custom intent audiences. Here is where previously-made audiences, and where to make new ones. Google streamlined its audience options for Display, ...

Facebook is scrambling to add safeguards against abuse of user data as it reels from backlash over the Cambridge Analytica scandal. Now TechCrunch has learned Facebook will launch a certification tool ...

Facebook today announced its Custom Audiences targeting feature is rolling out to all US advertisers, with the rollout to all advertisers worldwide expected to finish by the end of November. This ...

Microsoft is beta testing a feature on its Bing search engine called Custom Audiences. It is designed to improve targeting by letting advertisers upload first-party files like CRM, purchase history ...

We recently introduced new features to Custom Audiences from your website. They make it easier for you to remarket to people who’ve expressed interest in your products or services by helping you: More ...

Facebook recently released its “Custom Audiences” feature, which allows digital markets to run advertising campaigns targeted specifically to certain customers and prospects. With nearly 83 percent of ...

Know about Custom Affinity Segments for the Google Display Network? If not, columnist Laura Collins explains why and how to utilize these in your display campaigns. A key aim for any advertiser using ...