Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

James Schiefer, Founder & CEO of SCS, a global brand transformation agency that uses data science and creativity to help brands perform. It’s no secret that artificial intelligence (AI) is changing ...

As a lifelong advocate of the primacy of creativity in advertising, I find myself lately having difficulty understanding the values and judgments of our industry. Creativity is a concept that invites ...

Across conversations with creative leaders, one theme is consistent: efficiency will be mandatory, but judgement will be ...

NEW YORK, June 10, 2025 (GLOBE NEWSWIRE) -- Today, Springboards, an AI platform accelerating creativity in advertising, and a collective of global advertising and marketing associations, creative ...

Christophe Collet founded S4M in Paris in late 2011. The company quickly became a key mobile partner for many of the most prominent media agencies in the French market. Today, S4M continues to expand ...

By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at scale.

ChatGPT, Gemini, DeepSeek... New AI models seem to emerge every month, yet most people still default to GPT-4o. What few realise is that, despite its popularity, GPT-4o exhibits less variation in its ...

Every week host and restaurant owner Shawn P. Walchef talks with leaders in restaurant and hospitality about their secrets to finding success with customers and growing a brand online. In each episode ...

Lagos-based advertising agency, 7even Interactive, has reaffirmed its commitment to creativity and innovation as it marks its 10th anniversary. According to a statement, 7even Interactive’s Chief ...