Gone are the days of separate sales-driven and marketing-focused functions within agencies. Today, future-focused marketing agencies are combining creative and commerce to ideate and execute powerful, ...

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What lies ahead for branded content as traditional Hollywood evolves? In today’s digital world, there are inherent tools for marketers in search of a wider and more targeted audience. Specifically, ...

CTO Stephan Pretorius explains how WPP has been through a reflective process that asks the question: what does creative marketing look like when AI can create content? WPP describes itself as ‘The ...

BRISBANE, QUEENSLAND, AUSTRALIA, October 27, 2023 /EINPresswire.com/ -- Edward Andrews Conceptual Copywrite Services, a renowned Australian content marketing agency ...

Content writing and creative writing are words that seem interchangeable and are often confused with each other. But these two functions are very distinct when you look into them in detail. So, what ...

When it comes to digital marketing, it sometimes feels like everything’s been done before. Browse YouTube or scroll through TikTok on any given day, and you’re likely to see the same formats over and ...

Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in as many targeted publications as possible—without breaking ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

“Where do you find the time?” This is the question marketers drowning in content demands most often ask. With multiple channels to manage, campaigns to track, and audiences to engage, it’s no wonder ...

Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. As we dive deeper into the digital age, AI’s influence on how we create, share and optimize ...