For litigators, copying is a tricky thing. Every lawyer has at least enough familiarity with the principles of plagiarism to know that, as a general rule, one should not copy another person’s words ...

Have you ever visited a website and been dazzled by a string of emotive words, promising an array of positive outcomes, but after visiting three pages, you can’t tell what the business does? This is ...

Sitting down to a blank page that you have to put some words on is a daunting task for many people. Even more daunting is the fact that you are paying money to advertise, so it has to work and you are ...

When copywriting for your brand, it’s critical to keep in mind where your customer is in the sales funnel. Copy that is meant to introduce a consumer to your brand, for example, is not the same as ...

A copywriter creates the text for advertisements, promotional brochures or other public relations outlets. Advertising agencies routinely refer to a written script as copy, thus the name copywriter ...

Opinions expressed by Entrepreneur contributors are their own. There are just 3 simple principles to writing good copy.”Copy” in this instance means anything written by you or your company which is ...

Are the rules about copying different in brief writing than elsewhere? To some extent, yes. But litigators should not mistake that for a license to copy freely. The accepted practices may be different ...