Google has reversed its decision to remove cookies from Chrome. The tech giant had intended to get rid of third-party cookies from its browser, as part of its Privacy ...

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Google has announced that it will no longer continue with its plan to completely phase out third-party cookies on its Chrome browser and will instead take a more user ...

When Google delayed the end of third-party cookies, ad tech’s first reaction was “stunned silence,” said Matt Barash, SVP of global publishing and platform partnerships at Zeotap and a self-described ...

Google Chrome users will have to wait until at least 2023 before third party cookies are blocked as part of the browser's Privacy Sandbox initiative. Google had first ...

Fintechs rely on data and testing to build standout customer experiences that disrupt the market by challenging the status quo. But with the impending removal of cookies, how can they mitigate the ...

Third-party cookies have been an essential part of every marketer's toolkit for as long as they've been around. Businesses and brands have been leveraging these tracking methods to understand their ...