Interactive Advertising Bureau CEO Randall Rothenberg calls the effort to determine which cookies should be blocked or allowed a "Kangaroo Cookie Court" that will hurt small Internet publishers.

Even if you delete normal tracking cookies regularly to evade tracking by snooping sites and eager advertisers, little-known Flash cookies may be making an end run around your attempts to preserve ...

Agencies are leveraging first-party data, smart analytics and AI-powered tools—not just to replace old methods, but to build stronger relationships with consumers.

Make no mistake: You’re being tracked. Want to be shocked? Take a look at the secret map in your smartphone that watches your every move. Tap or click here to see the map tracking you and wipe it ...

Google has officially begun the much-anticipated purge of third-party cookies, a move that is set to dramatically transform the dynamics of digital advertising. As reported by Insider Intelligence, ...

If you have a website, you need a cookie and privacy policy. Regardless of where you are based, if you have users in the EU (which everyone will), you need to inform them of what cookies are dropping ...

It’s nearly impossible to use the internet without being asked about cookies. A typical pop-up will offer to either “accept all” or “reject all”. Sometimes, there may be a third option, or a link to ...

Google will pay $17m to settle claims by dozens of US states that it bypassed privacy settings in Apple's Safari browser designed to block third-party ad cookies. The deal with 37 states and the ...

For years, Chrome, Firefox, and virtually all other browsers have offered a setting that doesn’t save or refer to website cookies, browsing history, or temporary ...

More than half of the internet’s top websites use a little known capability of Adobe’s Flash plug-in to track users and store information about them, but only four of them mention the so-called Flash ...