MediaPost

Conversion Logic Exits Beta To Bring A New Independent Attribution Firm To Ad Tech

One year ago, the ad tech industry saw a handful of independent media attribution companies get acquired by the big dogs in the space. Most notably, AOL scooped up Convertro, and Google bought ...
Business Wire

Conversion Logic Secures $4 Million in Funding Round Led by Rincon Venture Partners

LOS ANGELES--(BUSINESS WIRE)--Conversion Logic, the media industry’s most intuitive cross-channel attribution platform, announced today it has closed a $4 million seed round of funding led by Rincon ...
PE Hub

Rincon Venture Partners leads $4 mln seed round for Conversion Logic

LOS ANGELES–(BUSINESS WIRE)–Conversion Logic, the media industry’s most intuitive cross-channel attribution platform, announced today it has closed a $4 million seed round of funding led by Rincon ...
adexchanger

VideoAmp Takes Over Conversion Logic, Last Of The Indie MTA Vendors

VideoAmp has acquired Conversion Logic, the multitouch attribution provider, the company said Tuesday. Conversion Logic’s chief client officer, JP Pereira, will also join VideoAmp as SVP of marketing ...
Business Wire

Conversion Logic Hires Dan Cox as Head of Product

LOS ANGELES--(BUSINESS WIRE)--Conversion Logic, the media industry’s most intuitive cross-channel attribution platform, announced today the hiring of Dan Cox to serve as head of product. Cox brings a ...
Business Insider

Conversion Logic Named a 'Breakout Vendor' in Marketing Measurement and Optimization Solutions

LOS ANGELES, Sept. 13, 2017 /PRNewswire/ -- Conversion Logic, the intelligence layer for cross-channel attribution, has been designated a breakout vendor by Forrester for marketing measurement and ...
insideHPC

Conversion Logic Launchs New Attribution SaaS

Conversion Logic, a company offering next generation SaaS advanced attribution with a deep focus on informing cross-platform video measurement and optimization, officially launched in Santa Monica. Co ...
Business Insider

Conversion Logic Extends Its Breakout Year of Growth with 3 New Executive Appointments

LOS ANGELES, Oct. 25, 2017 /PRNewswire/ -- Conversion Logic, the industry's most innovative unified marketing attribution platform, today announced the appointment of three leadership positions: Juan ...
SiliconANGLE

Conversion Logic nabs $9M to help brands understand what draws users

Figuring out how to best reach a certain audience requires brands to start from the basics. One of the top priorities is gaining visibility into the mediums where users first become exposed to a ...
The Business Journals

Conversion Logic raises $9 million in funding round

Conversion Logic, a developer of a marketing analytics platform for the media industry, has received $9 million in financing that it will help it expand its technology. Conversion Logic, a developer ...
Destination CRM

Conversion Logic Media Attribution Platform Exits Beta

Conversion Logic, providers of a cross-channel attribution platform, ended its beta period and made its next-generation media attribution offering available to brands and media agencies in the United ...