San Francisco, California, February 4, 2015 (Newswire.com) - When doing content marketing very few companies are accurately measuring the conversion performance of their articles. In the current ...

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind ...

Adobe is announcing some groundbreaking technology at Adobe Max this week, including GenStudio for Performance Marketing, a new application that can learn a brand’s guidelines and then apply that ...

Content marketing is at an inflection point. AI tools have made it faster and cheaper to produce content at scale, but the resulting flood of material creates challenges on marketers' highest-earning ...

The best way to report on content marketing performance is to track key metrics such as website visits, leads generated, and conversions. Additionally, it is important to measure the effectiveness of ...

The Content Marketing Institute - in association with MarketingProfs - has released the annual B2B Content Marketing Benchmarks, Budgets, and Trends report. Top line conclusion - content marketing is ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

Shout Digital provides digital marketing services designed to help businesses develop their online presence and connect ...

Stephen Gilbert is the CEO of Anchour, an award-winning, fast-growing marketing agency dedicated to helping SMBs thrive globally. As a small-business owner or marketer, you may find yourself ...

Content is a powerful way for marketers to get their unique voice across. And what better way to showcase your passion for content than to put its creation in the hands of your employees?