Seismic, a sales and marketing enablement software provider, has announced new content analytics capabilities designed to allow users to boost their effectiveness, drive revenue team alignment and ...

Emilio Basaldua is vice president of analytics enablement within RAPP’s Marketing Sciences Centre of Excellence, where he brings analytics technology solutions to clients across the RAPP U.S. network ...

When's the last time you updated your analytics dashboard? If you can't remember, it might be time to refresh. When was the last time you updated your analytics dashboard? Too often, we think a ...

The frameworks act as bridges, enabling insights to flow freely between analytics tools and operational platforms. A query ...

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

SalesPortal, the Redwood City-based developer of a cloud-based solution connecting contact centers and direct marketers, this week launched a marketing analytics dashboard for users to track campaign ...

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Continuing her series on digital intelligence, Barb Mosher Zinck asks: how real is real-time marketing analytics? Any marketer can get historical analytics now - that's table stakes. The state of real ...

These 15 considerations should be top of mind when you and your organization are establishing content marketing KPIs and metrics. With more brands and enterprises making the transition to full-blown ...