As data analytics increasingly shapes economic and social decision-making, its application is no longer confined to large corporations or institutional settings. Instead, analytical frameworks are ...

The film presents a scenario where two friends, Tina and Becky, navigate the complexities of consumer credit and opportunity costs during a shopping trip. Tina, an impulsive spender, struggles with ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Color is fundamental to your perception of the world around ...

Consumer intelligence analytics keeps Fortune 500 companies at the top of their game, and other category leaders are quickly following suit. Why does consumer intelligence drive every decision? It ...

Behavior analysis and choice dynamics constitute a rich field of enquiry that investigates how organisms allocate time and resources to alternative activities. Central to this discipline is the ...

My clients and I were sitting at opposite ends of the conference room and the atmosphere was getting a bit steamy. The clients weren’t happy. Their main grouse was that they were finding it difficult ...

The MS in Applied Behavior Analysis Program at Sacramento State is accredited by the Association for Behavior Analysis International Accreditation Board. Applied behavior analysis (ABA) is the field ...