This article series spotlights key business trends identified by the expert members of Forbes Councils. Find out if you qualify for Forbes Communications Council here. Consumers make purchases based ...

Market segmentation involves categorizing consumers according to some variable or factor, such as consumer attitude. Segmenting consumers according to their attitudes allows a business to decide which ...

Consumer attitudes worsened in March as President Donald Trump's tariffs set off a market rout and warnings of a possible recession, The Conference Board survey data on Tuesday showed. Sentiment ...

ORLANDO, Fla., March 22, 2017 /PRNewswire/ -- Oracle Industry Connect -- Today Oracle announced the findings of new research that examines consumer attitudes to new technologies and how their ...

Americans continued to have ambivalent views about the current virtues of both home buying and home selling in December. Consumers, responding to Fannie Mae's monthly National Housing Survey (NHS), ...

Companies and marketers are in uncharted waters. The coming COVID-19 recession is something we haven’t seen since the Great Depression. With 16 million unemployed in just 2 weeks, and an almost ...

WASHINGTON, DC – Marking the start of Cybersecurity Awareness Month, Consumer Reports (CR) and Aspen Digital, a program of the Aspen Institute, today released the Consumer Cyber Readiness Report. The ...

A literature review of consumer attitudes toward PHRs helped identify key domains to include in the survey. Wherever possible, previously validated questions from national surveys were incorporated.

WASHINGTON, Nov. 8, 2021 /PRNewswire/ -- The Fannie Mae (OTCQB: FNMA) Home Purchase Sentiment Index ® (HPSI) increased 1 point to 75.5 in October, as consumers once again reported mixed feelings about ...