A tier system can make or break your loyalty program. At first glance, they might seem effortlessly manageable, maybe even a fun task to work on: Come up with a few cool names, set a point threshold, ...

Royal Caribbean Group announced that loyalty members from its three wholly-owned brands – Royal Caribbean International, Celebrity Cruises and Silversea – will attain equivalent tier status on any one ...

Hilton is undergoing its biggest loyalty overhaul in years, placing the company deeper into a race to keep travelers in the fold. Hilton is making it easier to earn elite status while creating a new ...