Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

When it comes to determining a distribution strategy for your business, the problem you’re really solving for is, “what is the best way to get my products to my customers?” In order to make the best ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

A much-discussed theme of contemporary consumerism is the abundance of choice. While products have generally been the point of focus, the diversification in how retailers sell to, and service, ...

Online travel agencies still account for the largest share of hotel gross bookings – but that’s changing fast, Skift Research shows in Hotel Distribution Outlook 2024. We predict that by 2030, direct ...