Kawaii, or cuteness, is a prominent aspect of Japanese culture. But kawaii goes beyond just a look or mannerism; it is also a form of visual language, used to communicate everything from branding to ...

In this series, we will be exploring all the fashion subcultures that have made Japan the fashion powerhouse it is today. Decora fashion symbolizes everything Harajuku is known and loved for. The term ...

In Tokyo, ‘cute’ doesn’t just refer to the kitschy kawaii styles that Harajuku is famous for. Sure, ‘cute’ is an expression we use on an animal-shaped doughnut, a 3D latte art of a cat, or a bento ...

We may earn a commission from links on this page. They pop up seemingly everywhere in Japan. They’re called “yuru kyara” in Japanese and refer to the local mascots dreamt up to promote cities, towns, ...

Adorable Japanese Flying Squirrel Looks Just Like a Furry Cartoon Character originally appeared on PetHelpful. Have you ever seen an animal that's so cute it doesn't even look real but instead looks ...