Celebrity endorsements of products have been popular for decades, with sports stars and actors vying for consumers to buy a company’s products or support a nonprofit or political cause. The way ...

When it comes to celebrity brand endorsements, certain celebrities are willing to do anything if it gets them some publicity and a nice paycheck. On the other hand, there are brands that are ...

Celebrity endorsements are wildly popular among advertisers. If not used carefully, they can produce a "Vampire Effect" sucking the life-blood out of a brand.

The Fox Sports commentator and his former wife could be tapping into the parasocial relationships consumers have with them.

A postmorten analysis of why Kamala Harris fared so poorly should perhaps include evaluation of the psychology of celebrity endorsement.

Ads on YouTube should be vetted like those on traditional TV to protect users from content such as scams, promotion of diet ...

The relationship between celebrities and sports betting endorsements is… messy. Hotly debated, sure, but also oddly pragmatic ...

Consumers are being bombarded by investment scam ads and investment scam websites using the images of well-known Australian ...

Dream11’s three-year sponsorship deal with BCCI has also comes under cloud due to the proposed ban on real money gaming.