When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Seeing the results that a product or service has produced for other customers can be a very motivating factor in a consumer’s purchasing decision. This is one reason why case studies have been go-to ...

Nicole Coomber has taught consulting and experiential learning courses at the University of Maryland’s Smith School of Business for years, assigning graduate students take-home case studies that mimic ...

The aim of the case studies below is to help in think through some past experiences of governments and reform, as governments, countries, and people face the future. The examples discussed are not ...

Researchers found that meaty conversations among several people can align beliefs and brain patterns — so long as the group is free of blowhards. By Virginia Hughes Co-workers stuck on a Zoom call, ...