According to Ray, most shoppers don’t realize they’re being guided by a script. They just answer honestly, which is exactly what the dealership is counting on. Zach points out that CarEdge has even ...

UPDATE: The first vehicles with higher prices due to tariffs started arriving at our dealership last month. Everyone thought they would arrive almost immediately, back in April, but it took until June ...

When I'm negotiating with a customer, we sometimes get to a point where we just can’t discount the vehicle any more, and I tell them we're already losing money at the price we're giving them. The ...