The connected TV ad industry is going programmatic. According to Insider Intelligence, roughly 87% of CTV ad inventory will be transacted programmatically in 2023. In reality, though, that hefty ...

Amid CES announcements about the latest hardware and glitzy consumer brand tie-ups, Comcast dropped a little announcement of its own. On Monday, it debuted a plan to expand its reach among small ...

WPP Media and Criteo are uniting as commerce media and CTV continue to converge. The partnership weds Criteo’s supply-side platform (SSP), Commerce Grid, and rich set of data signals with WPP Media’s ...

Innovations like shoppable ads, QR code overlays, and pause-screen takeovers are turning passive viewership into active engagement, creating seamless pathways to direct action. The pace of change in ...

VideoElephant, leading video solutions provider and one of the world’s largest libraries of premium, rights-cleared video, announces the expansion of its CTV OOH Network, called “CTV Everywhere”, ...

Curation has promised to simplify and refine programmatic trading for many years, yet it has struggled to take off in a digital ecosystem where buyers are largely content maximising scale and ...

There is no question that the connected TV (CTV) advertising market in the U.S. is big, growing fast and is a major disruptor -- and likely complement -- to its older, still much larger legacy sibling ...

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CTV News political analyst Scott Reid discusses the week’s top political stories, including the foreign affairs minister’s ...

Motion Pictures, best known as a major international distribution company, has struck a deal with VlogBox, the video content distribution, monetization, and CTV channel development platform, to set up ...

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