By aligning marketing, sales and CX within a single platform, businesses can transform isolated efforts into a cohesive, high ...

I'm down to the last chapter of The Commonwealth of Self Interest: Customer Engagement, Business Benefit and then have some editing to do. But I want to make sure that you keep getting some good ...

We looked at social customer relationship management (CRM) from a high-level conceptual view in “Interactions with Transactions: Understanding Social CRM.” Now let’s walk through a potential social ...

When a customer relationship management (CRM) strategy is integrated with a firm’s overall strategic plan, it helps the firm perceive and respond to business and economic trends. CRM strategy starts ...

A successful CRM project balances strategy, process, technology and employee initiatives so that you address all of them within the time and resource limitations you face. I have broken these ...

In this exclusive Q&A with DemandGenReport, Dan Schleifer, Senior Director of Marketing at SAVO, shared key insights into the poll’s findings, including the role CRM and the sales process play in ...

CRM is as an organizational business strategy that deals with people issues, organizational mindset towards customers, and overall company philosophy. It is crucial to view CRM as an integral part of ...

CRM has burgeoned over the last decade. The CRM community is large, committed, and, judging by the enthusiasm seen at industry events, almost evangelical. Many sales and marketing professionals have ...

PRESSADVANTAGE – Rocket CRM today announced the expansion of its marketing automation capabilities, designed to help organizations simplify customer engagement workflows, coordinate cross-channel ...

Legendary engineer and management consultant W. Edwards Deming once said, “A bad system will beat a good person every time.” This truism can easily be applied to the world of sales. Even the best rep ...

A CRM can be transformed from a simple client tracking tool into a powerhouse of growth that fuels your success while keeping ...

PRESSADVANTAGE – Rocket CRM has announced the implementation of an enhanced Landing Pages feature, developed to support structured digital campaign management and data-driven customer acquisition. The ...