In today’s competitive retail landscape, packaging has evolved far beyond its basic purpose of protection. It has become a ...

Packaging represents a key piece of brand real estate and an inherent marketing opportunity for brands to connect with their customers. Here’s how to help leverage the power of packaging to speak to ...

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Kwick Packaging reveals how premium custom rigid boxes help brands stand out on shelves and strengthen customer ...

Fiber mushroom trays and cardboard laundry detergent bottles are among the vessels Safeway is using to reduce the environmental footprint of its store brand packaging. While most mushroom trays are ...

The modern marketplace is changing fast. Global ecommerce has grown by double digits every year since 2012. While retailers have rushed to have the technology and logistics in place to facilitate ...

Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. In the food business, where the only constant is how fast ...

More than just a visual representation of a brand, packaging serves multiple purposes: it protects the product, ensures its integrity, and plays a crucial role in informing consumers about the ...