In the history of brand integration, there are a few ‘gold standards’ that come to mind when talking to industry professionals. The first, which always seems to be on lists, is the Reese’s Pieces ...

Just in time for 2023-24 upfront negotiations, Spanish-language programming giant TelevisaUnivision has announced a deal naming Interpublic's R&CPMK unit the exclusive brand integration placement shop ...

It’s often said that when it comes to a Hollywood script, if you can’t grab the attention of your reader in the first ten pages, it’s most likely a pass. The same could apply to audiences in today’s ...

A dive into the success of the Tiffany & Co. x "Frankenstein" film integration with the woman who made it happen. Plus, the Governors Awards ups its fashion game, the Costume Institute sings the body ...

As mergers and acquisitions (M&A) continue reshaping the healthcare landscape, brand strategy is emerging as a critical driver of integration success. During a session at Becker’s Healthcare 13th ...

In today’s digital environment, businesses need to have a strong brand presence to succeed. Traditional marketing strategies no longer work with today’s tech-savvy consumers. Here, brand digital ...

Tony Stark drives an Audi, but it doesn’t feel like advertising, it feels like character development. The sleek, cutting-edge vehicles align perfectly with his tech-forward persona and affluent ...

Branding appeared at various points during the event, including along the race route, at hydration and recovery stations, and ...