The concept of brand equity, recognizing brands as strategic assets, emerged in the late 1980s, revolutionizing marketing.

C-store retail is at an ‘inflection point,’ and stores are ‘reimagining what matters most to their customers,’ dunnhumby says ...

Frictionless transactions, visibility and traditional convenience are among the drivers of the customer value proposition.

There's no denying that tequila is having a moment. The celebrity playbook has been followed to the letter: Launch a premium bottle, wrap it in a sleek label and let personal brand equity drive ...

For marketers today, the traditional playbook isn’t cutting it anymore. Clients expect marketers to deliver hard business outcomes – and fast. With AI reshaping creative and media workflows, finance ...