The new Brand Tracker solution from SurveyMonkey is designed to continuously measure a brand’s key metrics and track their competitors, enabling brands to gain insight into consumer perception of ...

A powerful brand can not only differentiate your business from the competition but also build customer loyalty and drive growth. But how do companies create a robust brand identity in a crowded ...

The value of visual branding in today’s world cannot be overemphasized. Customers are bombarded with information from so many sources that their attention spans have dwindled, and businesses are ...

“What is the difference between branding, marketing and PR, anyway?” People regularly ask me this question, and although the lines have been blurred in recent years, there is an easy way to ...

Historically, marketing functions were siloed. Brand thinking lived with creative or advertising agencies and client marketing teams. Media planning and buying sat with media agencies. PR handled ...

Despite having its budget slashed by 10%, East Lancashire town Burnley is set to continue its brand development plan to shed the image that it is still just an industrial town. As part of the public ...