In a higher education context in which students are increasingly seen as partners in the design of their learning, and change has become a recurrent imperative, an old tool remains that can unleash ...

Imagine you need to come up with a new marketing campaign, fresh ideas to expand your product line, or even creative ways to celebrate your anniversary. The traditional approach to cracking these ...

The origin of the term we commonly refer to as “brainstorming” was first introduced by Madison Avenue advertising executive Alex Osborn and published in his 1953 book, Applied Imagination: Principles ...

Do you ever struggle figuring out what to write about? The Writing Resource Center will host an all-campus workshop titled “Brainstorming and Topic Development” Friday, March 1, from 1 to 2 p.m. in ...

Ideas are fragile–they’re easily shattered by snubs, smirks, and scorn. And brainstorms are equally delicate. The wrong words at the wrong time bring brainstorming to a screeching halt. The function ...

Brainstorming benefits of an AI writing assistant app User needs, smart prompts and functionality were central to creating an AI tool that supports student writing and thinking. Here, Joanne Chia and ...

From boardroom meetings at a big company to association meet-ups at a small school/college- people still heavily rely on the traditional approach of brainstorming. However, according to Wharton ...

If you work in an office, your boss has probably forced you into a brainstorming session or two (or 12). Brainstorming, after all, is supposedly a killer way to come up with ideas, and businesses want ...

Brainstorming sessions are used in all levels of the corporate world, but a University of Iowa professor of management and entrepreneurship suggests those sessions don’t work, and he has a better idea ...