Add Yahoo as a preferred source to see more of our stories on Google. LONDON (Reuters) - Bicycles-to-car-parts group Halfords (HFD.L) on Wednesday said it had bought Boardman Bikes, the range founded ...

Boardman Bikes is a British bicycle and component company founded in 2007 by professional cyclist Chris Boardman. Boardman bikes have been raced to victories in Olympic, World, European and National ...

The agency developed the ‘Be More’ campaign and has also been tasked with overseeing its roll-out across press, in store and online. Charlie Foulkes, marketing communications manager of Halfords said ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. It was only a matter of time before Boardman Bikes produced a bike which honoured Chris ...

LONDON, June 4 (Reuters) - Bicycles-to-car-parts groupHalfords on Wednesday said it had bought Boardman Bikes,the range founded by British Olympic gold medallist ChrisBoardman. Halfords declined to ...