For 21 years, Nayoung Jeong has dominated her corner of Salon D. She’s hard to miss. Tall and slender, with striking cheekbones and a head of loose caramel-colored curls that flow down her back, she’s ...

The majority of clients seeking perms at Mai Hoa Beauty Salon in Minneapolis are not older Asian aunties. They are men in their 20s and 30s who care about personal style and grooming, who know their ...

No more flat hair! BuzzFeed producer Vicky (@miss_qi_vous) and her sister Vivienne (@weivienne) take you behind the scene of how Korean root perms are done by hairstylist Nicole (@nicole_hairnyc) at ...

A dance crew of 45 women flash-mobbed their way through San Diego this month, shimmying and twerking to Rihanna, dressed as ajummas, a lighthearted stereotype of middle-age South Korean women who ...