The best bass lure can spark heated debates among anglers. Some fishermen like spinnerbaits more than jerkbaits and others prefer topwater over soft plastics. In reality, it is difficult to say this ...

It's here! The Peeper Frog top water lure! This hand-crafted frog has internal rattles, with the hook right at the head for great hooksets. It has a sleek design to keep the action where it's needed - ...

BassMooch, a fishing lure and tackle company from Lake Norman, North Carolina develops an innovative topwater fishing lure for catching bass and names the lure after the founder's father. CORNELIUS, N ...

Catching fish on top-water lures can be so exciting that some anglers would rather catch one fish on a top-water than two or three down deep. Lures that splash and dance across the surface are ...

Black bass are scattered at all depths and at all areas of the lake. That can make for tough fishing, said Reece Jones at ...