There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

Behavioral science describes the study of human behavior through the use of systematic experimentation and observation. Behavioral scientists study when and why individuals engage in specific ...

The PhD in Health Behavior is offered by the Department of Health Behavior. Health Behavior doctoral students learn to use theories and methods from the social and behavioral sciences to develop ...

Douglas MacGregor's Theories X and Y classify employees as either extrinsically motivated by fear of consequences or desire for reward, or intrinsically motivated by a will to succeed, respectively.

Governments try to discourage risky health behaviours, yet such behaviours are bewilderingly persistent. We suggest a new conceptual approach to this puzzle. We show that expected utility theory ...

Not least because of the COVID-19 pandemic, conspiracy theories are more topical than ever. They are reported and discussed in almost all media and communication channels. But what influence do they ...

Let's talk about talking and the science of psychology. To be clear about what I mean, consider related concepts like verbal behavior, conversations, cognitive therapy and self-talk, narrative therapy ...