Psympl Releases Executive Whitepaper on the $124 Trillion Great Wealth Transfer, Calling Psychographics the Missing Link to Protecting and Growing AUM

Psympl(R), a psychographic intelligence platform purpose-built for financial services, today released a new executive whitepaper, The $124 Trillion Great Wealth Transfer: Psychographics Are the Key to ...
Forbes

4 Consumer Behavior Questions That Will Shape 2024

Everyone wants to get consumer behavior back to “normal,” but normal is not coming back, if it was ever here. So what do retailers and brands have to look forward to from consumers in 2024? Here are ...
Marketing

How to use psychographics in B2B marketing?

Psychographics is a powerful tool for B2B marketers to understand their target audience and create more effective marketing campaigns. It involves studying the attitudes, values, interests, and ...
BizTech

To Predict Consumer Behavior, Retailers Turn to Data Analytics

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...
Harvard Business Review

Psychographics Are Just as Important for Marketers as Demographics

Marketers are used to thinking and speaking in demographics, since slicing a market up by age, gender, ethnicity and other broad variables can help to understand the differences and commonalities ...
Morningstar

Psympl® Expands Psychographic AI-Driven Personalization into Banking and Credit Unions Through Partnership with MarketMatch

NEW YORK, Dec. 18, 2025 /PRNewswire/ -- Psympl®, the Psychographic AI™ platform purpose-built for hyper-personalized engagement in consumer financial services, today announced its entry into the ...