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Behavioral insights enhance AI-driven recommendations more than data volume increases, study shows

New research shows that understanding users' intentions—rather than simply increasing data volume—can improve the suggestions generated by YouTube's "black box" algorithms. Subscribe to our newsletter ...
Business Insider

Zeca Media Releases Report On How AI Tools Are Changing Customer Search Behavior

Zeca Media has released a new report examining how AI-driven search tools are reshaping the way customers evaluate and select local service providers in 2025 and beyond. New York, United States, ...
Search Engine Land

What AI means for paid media, user behavior, and brand visibility

AI isn’t just tweaking paid media – it’s transforming it. What was once background automation is now driving entire campaign types and reshaping how users discover brands. AI has, in some ways, always ...
ZDNet

AI models know when they're being tested - and change their behavior, research shows

Several frontier AI models show signs of scheming. Anti-scheming training reduced misbehavior in some models. Models know they're being tested, which complicates results. New joint safety testing from ...